Google spiders need to see your site their way

What Does Google Do When They Found Your Website?

‘Morning – I have just received an e mail from

Winson Yeung from BacklinksInnerCircle

and thought that I should copy what he has said in the mail for you all to see.

When Google and the other search engines want to figure out what
one of your blog posts is about, the first thing they do is visit
it and see what's on it.

That sounds obvious, but you'd be amazed to learn how many bloggers
do a lousy job of explaining to Google what their page is about.

If you don't know what Google looks for, you may find out you're
not doing as good of a job as you thought.

First of all, can you tell somebody what your post is about in just
a few words? If not, you must narrow your focus down to that. Don't
try to explain with a long paragraph, because people don't enter
long paragraphs into Google search.

Lets say you're a runner who sells a book on how to train to run a
marathon.

"Running" is a highly competitive keyword, and lots of people
searching on it have no interest in marathons, believe it or not.
They have kids on a high school track team. Or they need shoes. Or
the nearest track.

So "how to train for a marathon" is much more focused on your
ebook. And you'd probably want to break that down into a schedule
of workouts, eating advice, crosstraining suggestions, clothes to
buy, scheduled marathons by locations, and so on.

The more closely you can focus your blog post, the easier it is to
explain that subject to your readers. And the more relevant Google
will think your post is.

So let's say you choose "marathon workouts" as the keyword this
post is targeting. Do you just write a few paragraphs explaining
how you run one hundred miles a week, then stop?

I hope not. You've got to convince Google your post is more about
"marathon workouts" than the other pages you're competing against.

That requires a minimum of four hundred words. Five hundred or more
is even better. And you've got to use your keyword phrase a time or
two every hundred words. And emphasize it with bolding. italics and
underlining.

And if your page is really about "marathon workouts," that phrase
should be in the h1, h2 and h3 headers. And you can include an
image about "marathon workouts."

It should be in the title of your post, in the post's meta
description field and listed as one of the first keywords.

It should also be in the most important parts of your post. If a
newspaper publishes an article on President Obama's latest speech,
don't you expect to see the words "President Obama" in the first
line? That's a clue to you that the article is about President
Obama.

Well, Google knows that too, so make sure you put "marathon
workouts" in your first sentence or paragraph.

And the last paragraph, because the end of an article typically
summarizes what the article was about.

Sound complicated?

Once you do it a few times, it gets easier.